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Your Competitive Edge for Recruiting

You can't afford to lose recruits.

What are you doing to create meaningful, lasting relationships?

Recruiting is always tough, but you never imagined it like this.

How are you connecting virtually?

One blue chip recruit can elevate your program.

How are you differentiating your brand from your rivals?

You Need A Recruiting Playbook.

The Recruiting Playbook

For years, Advent has created facility experiences for college programs that wow recruits. You’ve likely seen our work—we’ve partnered with more than 200 colleges. Now, we’ve applied our expertise to the entire recruiting journey.

The Recruiting Playbook is a 360-degree assessment of your recruiting experience. We look behind the curtain to provide an unbiased evaluation based on our College Choice Study™ research and years of collective knowledge. We understand what resonates and persuades, and what doesn’t.


Our process is designed to listen and learn—we perform a 360-degree in-depth analysis of your strategy.

We align your staff around a consistent strategy that engages recruits.

We cut through the clutter to identify your key differentiators and equip you to effectively message to your ideal recruits.

The Recruiting Playbook equips you with a competitive edge that resonates with Gen Z recruits.

Creating Experiences That Move Recruits



Penn State

N. Dakota State

Texas Hall of Fame

“When they walk in that locker room...I know it’s had an impact in recruiting because now we take young men and their families into that locker room. Right away, you can see their body language. You can see their face. They start taking pictures.”

James FranklinHead Football Coach, Penn State University

“First impressions on recruiting are the most important. Because when they walk in, they go, ‘My God, they got ... look at their history, they truly care.’ You have to evolve with the times.”

Chris Del ConteVice President and Director of Athletics, University of Texas

“I knew we were going to have teenagers, to student-athletes, to fans of all ages and our donors in this space, so we had to be able to have a wide variety of interests in one location. The Starkvegas, the maroon and white uniform displays, the information on the sides, all of that accomplishes that in one space.”

Leah BeasleyExecutive Senior Associate Athletic Director, External Affairs, Mississippi State University

“I envisioned us building a program, where our future players would feel like they're part of a family. And we use that word a lot around Providence College, a very close knit community. And we wanted to build a program based on character, integrity, and elite level people. Not just winning championships, but winning the game of life.”

Ed CooleyHead Men's Basketball Coach, Providence College

Get The Competitive Edge

Our team would like to hear more about your needs. We can get started by scheduling a short call to learn about your recruiting strategy and discuss how the Recruiting Playbook could give you the competitive edge.

Let's Have A Conversation

Get more information. Send us your contact info, and we will set up a 15-minute call to answer your questions.