What factors are driving your recruit’s decisions?
About This Year’s Study:
Dr. Darin White, the executive director of the Samford University Center for Sports Analytics and Chair of the Entrepreneurship, Management & Marketing Department, has conducted the College Choice Study and Student-Athlete College Choice Study annually since 2016. During the summer of 2022, an electronic survey was developed and sent via email to NCAA Division I, II and II student athletes in all parts of the United States. The survey generated 612 responses. The average age of the sample was 18 years, 08 months indicating that student-athletes are significantly younger as entering freshman for 2022 as compared to 2021. 58.6% of the sample was male and over 99% of student-athletes were single.
Still wanting more?
Let us know how to get in touch and we’ll send you a copy of the 2022 College Choice Study to share with your team.