What factors are driving your recruit’s decisions?
About This Year’s Study:
Dr. Darin White, the executive director of the Samford University Center for Sports Analytics and Chair of the Entrepreneurship, Management & Marketing Department, has conducted the College Choice Study and Student-Athlete
College Choice Study annually since 2016. During the summer of 2021, an electronic survey was developed and sent via email to NCAA Division I, II and II student athletes in all parts of the United States. The survey generated 533 responses. The average age of the sample was 19 years, 11 months indicating that student-athletes are older as entering freshmen for 2021, probably due to COVID. More than 16 sports were represented and 62.7% of the sample was male.
Still wanting more?
Let us know how to get in touch and we’ll send you a copy of the 2021 College Choice Study to share with your team.