What factors are driving your recruit’s decisions?
About This Year’s Study:
Dr. Darin White, the executive director of the Samford University Center for Sports Analytics and Chair of the Entrepreneurship, Management & Marketing Department, has conducted the College Choice Study and Student-Athlete College Choice Study annually since 2016. During the summer and early fall of 2022, an electronic survey was developed and sent via email to incoming college freshmen in all parts of the United States. The survey contained items measuring the impact of the 20 have been tracked by Advent since 2016. After extensive conversations with Advent staff, 11 additional items were included in the 2021 study. This year’s survey generated 603 total responses.
Still wanting more?
Let us know how to get in touch and we’ll send you a copy of the 2022 College Choice Study to share with your team.